PowerMarketing Program
 

Ventura Educational Systems
P.O. Box 425
Grover Beach, CA 93483-0425

U.S.A - (800) 336-1022
International - (805) 473-7387
powermarketing@venturaes.com

Grow your business by expanding into the K-12 education market in the United States. PowerMarketing is a branch of Ventura Educational Systems that clearly is the right choice to help you accelerate sales growth in this strategic market. PowerMarketing is a unique way to generate new revenue without exhausting your internal resources and to help prepare your organization to meet your projected revenue achievement for 2003 and beyond. Through the completion of any or all of tasks outlined below you will be prepared to execute a multi-dimensional sales and marketing strategy aimed at achieving explosive sales growth. Choose one or choose them all! Contact us today to put our PowerMarketing program to work for you!
 
RECOMMENDED SOLUTIONS:
Catalog Advertisements / Conference Buyer’s Guide
Direct Mail / Newsletters
Trade Shows and Educational Conferences
Web-Based Sales & Marketing
Strategic Focus Planning
Direct Sales to Schools
Distribution

Catalog Advertisements / Conference Buyer’s Guide
This plan offers a way for your company to feature your product to dedicated educators at national, regional, and local conferences. The distribution plan for Ventura’s Educational Technology Catalog / Conference Buyer’s Guide includes a projected 20,000 attendees at our series of conferences.
Mechanicals
Non-Bleed Only
Rates
Full Page
7 in. x 9 in
$1,000
1/2 Page Horizontal
7 in. x 4 1/3 in.
$500
1/2 Page Vertical
3 1/3 in. x 9 in.
$500

If you choose to submit your own ad, it is recommended you use the above mechanical specifications, or it will be necessary to edit your ad at a rate of $65/hr. We reserve the right to edit ads that do not conform to listed mechanical specifications or for ads whose content is deemed inappropriate.

Preferred Placement: Positioning of advertisements is at the discretion of Ventura Educational Systems. Requests for specific position are considered as space permits; however, Ventura Educational Systems cannot guarantee the placement of any ad in any particular location. [top]


Direct Mail
We do a significant amount of direct mail using our list of customers who have purchased directly from us over the past 20 years. Direct mail to schools serves two purposes: it generates spontaneous orders and helps to create another positive impression of your product and your company. We will include any one piece of your marketing material in one of our monthly mailings that reach approximately 1,000 new prospects per mailing. [top]
Price Per Mailing
Rate:
$750

Trade Shows and Educational Conferences

Trade Shows and Educational Conferences and provide an excellent opportunity to show your products to key decision makers at the school district and building level. There is no better way to get the "word of mouth" marketing started for you than when someone sees a personal demonstration at one of these meetings. Our goal at these shows is two-fold: to sell as much product on the spot as we can; and to generate future leads that we will actively pursue and close as quickly as possible.

Currently we have targeted four upcoming conferences. The cost for representation at all four shows is much less than what it would cost if you were to purchase the space on your own. Plus, included in this fee is the added benefit of using experts at Ventura Educational Systems to represent you at these important conferences. Listed below is a list of the tradeshows that we plan to attend during the 2003 calendar year. It would be in your best interest to consider signing up for all four. That way, you can get the continuity of year long exposure and that all so important face-to-face sales environment.[top]

Click here to view our booth plan for next conference.

Event
Location
Dates
Attendence
Space
NECC
Portland, OR
June 30-July 2
12,500
6' table
NSBA Tech & Learning
Dallas, TX
Nov. 13-15
7,500
6' table
CUE Northern California
Santa Clara, CA
Oct. 24-25
3,000
6' table
California Math Council
Palm Springs
Nov. 7-9
3,000
6' table
Participation Cost for All Events Listed
Rate:
$9,500

Web-Based Sales & Marketing

Ventura Educational Systems has a talented staff of web developers that are ready to put their expertise to work for you. Our PowerMarketing Website Development Team can build everything from a web ad featuring a single product to an entire education specific website exclusively for you. This site can be an extension of our own or an innovative new approach to this complex market. For an example of what we can do for you, visit our website at: http://www.venturaes.com/microtech/index.html. Please note that we provide a secure sales function via our companyís store. Any of the products you want us to represent will be provided this important service and the entire “back-end” infrastructure (see Distribution) is done for you!

Web Ad Product Feature - Includes: Box Shot, Descriptive Paragraph, Key Features table, Academic Pricing Details and Link to Ventura's Online Store for Sales Function. [top]

Participation Cost per Product
Web Ad Annual Rate:
$100
Complete Educational Website - Includes: Domain Name Registration, 1 Year of Hosting 100MB of Server Space, 100Mb's Disk Space, 1.5Gb's Monthly Transfer, Domain Name Hosting, 20 e-mailboxes, 20 e-mail lists, Website Statistics Server, CGI, PERL, ASP Interpreters, Certificate Server Administration, Secure Socket Layer, Credit Card Processing, School Purchase Orders and Billing, Order Fulfillment through Ventura Educational Systems. [top]
Website Annual Price
Rate for Up To 10 Pages
$4,500

Strategic Focus Planning

A recent addition to our PowerMarketing program is the availability of K-12 sales experts that can prepare a detailed plan for you to identify the appropriate strategic focus for each product you want to sell into the K-12 education market.

The plan will align your product marketing strategy to the needs of teachers and administrators, making sure that every effort you make to sell to schools is clearly communicated to meet a specific need. As an added bonus, we will also identify any other potential channels for revenue, i.e. book/software clubs, OEM partners etc. and provide you with the appropriate contact at each prospect to get you pointed in the right direction. [top]

Price Per Plan
Rate:
$2,000

Direct Sales to Schools

There are over 87,000 K-12 public school accounts in the United States. How do you reach that many prospects? What's the most cost effective way to rule out those that can not purchase your product?

The answer is simple - develop a strong outbound/inbound telephone sales organization. Our PowerMarketing program can customize a direct telesales sales strategy that will work for you and weíll integrate this strategy with your existing sales or customer service infrastructure. [top]

Price Per Plan
Rate:
Contact Us for Details

Distribution

Dozens of companies have grown to rely on Ventura Educational Systems as a value added reseller for their products and services. One of the main reasons is the reliable and friendly service our customers receive when they call. As a full-service distribution point, Ventura Educational Systems will provide the following services for you.

We accept school purchase orders from any reseller, university, government or K-12 instititution! Our online store is secure and easy to use. An adequate inventory of your product is always on hand or just a day away from delivery. We can ship to the intercontinental United States or internationally.

Please contact us today and see what the Ventura Educational Systems PowerMarketing team can do for you! [top]

PowerMarketing Program

Ventura Educational Systems
P.O. Box 425
Grover Beach, CA 93483-0425

U.S.A - (800) 336-1022
International - (805) 473-7387
powermarketing@venturaes.com